Author Last Name,
Author First Name,
Pages,
Binding,
Edition,
ISBN 10,
ISBN 13,
Condition,
Publisher,
Date Published,
Specifications
Author Last Name:
West
Author First Name:
Scott
Pages:
256
Binding:
Hardcover
Edition:
New Edition
ISBN 10:
0793136644
ISBN 13:
9780793136643
Condition:
Used
Publisher:
Kaplan Test Prep
Date Published:
1/12/2000
Genre:
Business
Description
Learn what makes a client trust you to be their financial advisor. Put the power of story telling into selling financial products. The authors explain the process of making these intuitive connections, then translate their findings into understandable and practical strategies that any financial professional can use. They present actual stories, including many by Warren Buffet, one of the greatest "storysellers" of all time. These actual stories can help financial pros tap into the "gut reaction" of different types of clients. the book also includes special topics on communicating to women, the 50+ market, and the affluent.
