Author Last Name,
Author First Name,
Pages,
Binding,
Edition,
ISBN 10,
ISBN 13,
Condition,
Publisher,
Date Published,
Specifications
Author Last Name:
Rubinfeld
Author First Name:
Arthur
Pages:
343
Binding:
Hardcover
Edition:
1
ISBN 10:
9780131465749
ISBN 13:
9780131465749
Condition:
Used
Publisher:
Pearson Prentice Hall
Date Published:
1/1/0001
Genre:
Business
Description
A valuable primer on all aspects of retail: brand, location, people, finance, property management, expansion strategy, and long-term thinking. Rubinfeld understands the difficulty of the small guy getting started and the big guy keeping the brand fresh. Even an experienced retailer will want to stop and reflect at his insights, which come from many years in every aspect of the business. - From the Foreword by Jeff Brotman, Chairman, Costco Built for Growth shows exactly how to create winning retail brands, how to create a unique, compelling brand even as you establish a rock-solid foundation for long-term success. Arthur Rubinfeld architected Starbucks expansion from 100 stores to nearly 4,000, helping to establish Starbucks as one of the worlds most-recognized brands.
