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Zone to Win: Organizing to Compete in an Age of Disruption (U)

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SKU:144834 ,UPC: ,Condition: ,Weight: ,Width: ,Height: ,Depth: ,Shipping:

Info

SKU:
144834
UPC:
9781682302118
MPN:
1682302113
Condition:
Used
Weight:
7.37 Ounces
Shipping:
Calculated at Checkout

Specifications

Author Last Name, Author First Name, Pages, Binding, Edition, ISBN 10, ISBN 13, Condition, Publisher, Date Published,

Specifications

Author Last Name:
Moore
Author First Name:
Geoffrey
Pages:
174
Binding:
Paperback
Edition:
Illustrated
ISBN 10:
1682302113
ISBN 13:
9781682302118
Condition:
Used
Publisher:
Diversion Books
Date Published:
11/3/2015
Genre:
Business

Description

Over the last 25 years, Geoffrey Moore has established himself as one of the most influential high-tech advisors in the world_once prompting Conan O_Brien to ask _Who is Geoffrey Moore and why is he more famous than me?_ Following up on the ferociously innovative ESCAPE VELOCITY, which served as the basis for Moore_s consulting work to such companies as Salesforce, Microsoft, and Intel, ZONE TO WIN serves as the companion playbook for his landmark guide, offering a practical manual to address the challenge large enterprises face when they seek to add a new line of business to their established portfolio. Focused on spurring next-generation growth, guiding mergers and acquisitions, and embracing disruption and innovation, ZONE TO WIN is a high-powered tool for driving your company above and beyond its limitations, its definitions of success, and ultimately, its competitors. Moore_s classic bestseller, CROSSING THE CHASM, has sold more than one million copies by addressing the challenges faced by start-up companies. Now ZONE TO WIN is set to guide established enterprises through the same journey. _For any company, regardless of size or industry, ZONE TO WIN is the playbook for succeeding in today_s disruptive, connected, fast-paced business world._ _Marc Benioff, CEO, Salesforce _Once again Geoffrey Moore weighs in with a prescient examination of what it takes to win in today_s competitive, disruptive business environment._ _Satya Nadella, CEO, Microsoft "With this book, Geoffrey Moore continues to lead us all through ever-changing times...His work has changed the game of changing the game!" _Gary Kovacs, CEO, AVG _ZONE TO WIN uses crystal-clear language to describe the management plays necessary to win in an ever-disrupting marketplace. Regardless of your level of management experience, you will find this book an invaluable tool for building long-term success for your business._ _Lip-Bu Tan, President and CEO, Cadence Design Systems