Why We Buy: The Science Of Shopping (U)

The Science, Mechanics, Demographics, And Dynamics Of Shopping. I. Instead Of Samoa, Stores: The Science Of Shopping : A Science Is Born ; What Retailers Don't Know -- Ii. Walk Like An Egyptian: The Mechanics Of Shopping : The Twilight Zone ; You Need Hands ; How To Read A Sign ; Shoppers Move Like People ; Dynamic -- Iii. Men Are From Sears Hardware, Women Are From Bloomingdale's: The Demographics Of Shopping : Shop Like A Man ; What Women Want ; If You Can Read This You're Too Young ; Kids -- Iv. See Me, Feel Me, Touch Me, Buy Me: The Dynamics Of Shopping : The Sensual Shopper ; The Big Three ; Time, Real And Perceived ; Cash/wrap Blues ; Magic Acts ; In Cyberspace, No One Can Hear You Shop ; The Self-exam -- Final Thoughts. Paco Underhill. Includes Index.