Author Last Name,
Author First Name,
Pages,
Binding,
Edition,
ISBN 10,
ISBN 13,
Condition,
Publisher,
Date Published,
Specifications
Author Last Name:
Chernev
Author First Name:
Alexander
Pages:
284
Binding:
Paperback
Edition:
8
ISBN 10:
1936572192
ISBN 13:
9781936572199
Condition:
Used
Publisher:
Cerebellum Press
Date Published:
6/15/2014
Genre:
Business
Description
Strategic Marketing Management (8th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems. This book delineates a comprehensive framework for articulating sound marketing strategies to guide business decisions involving product and service design, branding, pricing, sales promotion, communication, and distribution. The concepts, principles, and frameworks advanced in this book apply to a wide range of organizations, from startups to established market leaders, from packaged-goods manufacturers to value-added service providers, from nonprofit entities to for-profit corporations.
