Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition (U)

Yesterday's Web Looked Far Different From Today's Web, And Tomorrow's Web Will Look More Different Still. Amidst All Of This Change, However, One Aspect Of Web Use Remains The Same: The Sites That Offer The Best, Easiest, Most Intuitive Experience Are The Ones People Visit Again And Again. To Ensure That Your Sites Provide That Experience, This Guide From Usability Guru Krug Distills His Years Of On-the-job Experience Into A Practical Primer On The Do's And Don'ts Of Good Web Design. The Second Edition Of This Classic Adds Three New Chapters That Explain Why People Really Leave Web Sites, How To Make Sites Usable And Accessible, And The Art Of Surviving Executive Design Whims, Plus A New Preface And Updated Recommended Reading.--from Publisher Description. [pt. 1:] Guiding Principles. Don't Make Me Think! : Krug's First Law Of Usability ; How We Really Use The Web : Scanning, Satisficing, And Muddling Through ; Billboard Design 101 : Designing Pages For Scanning, Not Reading ; Animal, Vegetable, Or Mineral? : Why Users Like Mindless Choices ; Omit Needless Words : The Art Of Not Writing For The Web -- [pt. 2:] Things You Need To Get Right. Street Signs And Breadcrumbs : Designing Navigation ; The First Step In Recovery Is Admitting That The Home Page Is Beyond Your Control : Designing The Home Page -- [pt. 3:] Making Sure You Got Them Right. The Farmer And The Cowman Should Be Friends : Why Most Web Design Team Arguments About Usability Are A Waste Of Time, And How To Avoid Them ; Usability Testing On 10 Cents A Day : Why User Testing--done Simply Enough--is The Cure For All Your Site's Ills -- [pt. 4:] Larger Concerns And Outside Influences. Usability As Common Courtesy : Why Your Web Site Should Be A Mensch ; Accessibility, Cascading Style Sheets, And You : Just When You Think You're Done, A Cat Floats By With Buttered Toast Strapped To Its Back ; Help! My Boss Wants Me To ---- : When Bad Design Decisions Happen To Good People. Steve Krug. Includes Bibliographical References (p. 187-191) And Index.